Language is a cruel tool, which can be used for better or worse consciously or unconsciously. There is nothing new about this because language is a basic tool for communication and the foundation of civilization. Normally, we hardly pay … Continue reading
Boost your demand with the help of communication through social media
As part of the DIMAR project, we try to develop new tools and concepts to exploit interactive digital marketing more efficiently in sales, marketing and product development. This post presents some of our latest insights on how to use social … Continue reading
New perspectives in using social media
International Conference on Problem Based Learning, CPBL2012 was held in Rovaniemi 12th – 13th April 2012. Rovaniemi University of Applied Sciences organized the conference with the Finnish Society for Problem-Based Learning Probell and the University of Lapland. The theme … Continue reading
Next DIMAR webinars in the autumn 2012
Dimar project organized a webinar series about digital marketing in industrial B2B marketing in the end of April 2012. You can find the majority of presentations from our SlideShare account. Thank you for your interest! After the summer DIMAR … Continue reading
Presentations from the second DIMAR webinar
B2B leads from online channels View more presentations from DIMAR-project Wartsila in social media View more presentations from DIMAR-project
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Tagged online leads, online marketing, social media marketing, Webinar
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Social Media governance: There is a fine line between empowerment and control
There used to be a time when employers wanted to restrict the social media usage of their employees while they are at work. Now, it seems that employers want to keep an eye on the employees’ social media activities even … Continue reading
Presentations from the first DIMAR webinar (19 March 2012)
Content management in marketing communication of industrial companies public View more presentations from DIMAR-project Content management in industrial companies Päivi Talonen, Elematic Oy Marketing communications 2012 / Aarne Töllinen View more presentations from DIMAR-project B2B Takeaways from Social … Continue reading
Diffusion of social media and the dynamics of social networks emergence
Action research was not part of the DIMAR project’s research plan. However, we have sort of performed it a little bit by applying the old “eat your own dog food”-metaphora. I.e. if we want to understand social media usage in … Continue reading
The cobbler’s children go barefoot
Digital marketing, the oldest form of manifestation of which is e-commerce, manages to surprise the customer over and over again. The latest surprise was caused by an online Finnish store called “Co X”. For a tall guy, trying to find … Continue reading
