DIMAR-hankkeen rinnalle syntyi keväällä 2012 PK-yrityksiä digitaaliseen myynnin ja markkinoinnin maailmaan kouluttava DIMARK-hanke. DIMARKlaiset toteuttivat syyskuussa 2012 kartoituksen, jolla haluttiin selvittää: 1) Miten keskisuomalaiset yritykset hyödyntävät digitaalista markkinointia? 2) Mitä tavoitteita yritykset ovat erilaisille digitaalisen markkinointiviestinnän työkaluille asettaneet? 3) … Continue reading
DIMAR-hankkeen 17. ja 24.10. isännöimistä webinaareista jälkimmäinen on katsottavissa myös jälkikäteen nauhoitteena. Webinaarissa kuultiin kolmen asiantuntijaorganisaation näkemyksiä sosiaalisen median monitoroinnista, web-analytiikan mahdollisuuksista ja tiedonhallintaratkaisuista. Suurkiitos osallistujille ja esittäjille. Cannot display this embedded content because your browser does not support … Continue reading
On the Internet and social media, several emerging and overcoming trends in the engagement in customer loyalty have been identified over the years. According to Gartner’s Hype Cycle for Emerging Technologies in 2009, informative corporate blogs started to emerge and … Continue reading
Case Studies of Industrial, Business-to-Business Product Innovations This blog posting is about my dissertation, which I defended last Friday at Aalto University. The whole dissertation is available online. It is a monograph so I suppose many of you … Continue reading
A couple of weeks ago, 12.-15.9., we visited 28th IMP (http://convegni.unicatt.it/meetings_3375.html) (Industrial marketing and purchasing) conference in Rome. This year the title of the conference was “Combining the Social and Technological Aspects of Innovation: Relationships and Networks.” Unlike last year, … Continue reading
During the academic year of 2012, a group of 20 students took part in a course in profitable productization at JAMK University of Applied Sciences. The course included analyzing the use of social media in product marketing for energy technology … Continue reading
According to many, the most significant features of mobile technology are mobility and portability. However, to understand the full potential of mobile solutions, we must observe the mobile technology in broader technological context. Frankly, we shouldn´t discuss about mobile technology … Continue reading
There are of course many aspects and dimension in digital marketing, but this blog post is about the third spatial dimension – about 3D virtual worlds and environments. In Aalto University’s research project ProViWo (Professional Collaboration and Productivity in Virtual … Continue reading
Control over content is critical question when using social media for marketing purposes. In the social media world, the marketer is claimed to have little to no control over content creation or distribution because ultimately content is created when users … Continue reading
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