Digital Marketing Communications in Industrial Marketing
DIMAR is an academic research project related to digital marketing communications in b2b sector. The research work focuses e.g. on the present state of digital marketing in Finnish b2b industry and the relationship between digital marketing and traditional marketing mix. DIMAR´s objective is to develop new tools and concepts to exploit interactive digital marketing more efficiently in sales, marketing and product development. Schedule: 1.1.2011-31.12.2012. Research partners: University of Jyväskylä, Aalto-University, University of Oulu, JAMK University of Applied Sciences.