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Presentations from the first DIMAR webinar (19 March 2012)

Posted on 20/04/2012 by DIMAR

Content management in marketing communication of industrial companies public

View more presentations from DIMAR-project

Content management in industrial companies

Päivi Talonen, Elematic Oy

Marketing communications 2012 / Aarne Töllinen

View more presentations from DIMAR-project

B2B Takeaways from Social Media World Forum 2012

Aarne Töllinen, DIMAR-project

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Ajankohtaista

Digital Marketing Communications in Industrial Marketing

DIMAR is an academic research project related to digital marketing communications in b2b sector. The research work focuses e.g. on the present state of digital marketing in Finnish b2b industry and the relationship between digital marketing and traditional marketing mix. DIMAR´s objective is to develop new tools and concepts to exploit interactive digital marketing more efficiently in sales, marketing and product development. Schedule: 1.1.2011-31.12.2012. Research partners: University of Jyväskylä, Aalto-University, University of Oulu, JAMK University of Applied Sciences.

Presentations from the first DIMAR webinar (19 March 2012)

Content management in industrial companies

Päivi Talonen, Elematic Oy

B2B Takeaways from Social Media World Forum 2012

Aarne Töllinen, DIMAR-project

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Ajankohtaista

Digital Marketing Communications in Industrial Marketing