DIMAR project´s representatives participated in AMS2012 conference organized by Academy of Marketing Science in New Orleans May 16-19,2012. AMS is one of the biggest, if not the biggest, annual academic marketing conferences in the world. Authors from 51 different countries submitted over 400 reserach papers to this mega event. The large number of authors and papers meant that there was over 100 sessions about different topics of marketing science. Bellow you will find DIMAR project´s presentations about marketing communications measurement and social media boosted crowdsourcing in the context of industrial marketing.